{"id":8736,"date":"2024-09-22T21:38:22","date_gmt":"2024-09-22T19:38:22","guid":{"rendered":"https:\/\/alphacontract.es\/?p=8736"},"modified":"2026-01-21T15:32:31","modified_gmt":"2026-01-21T14:32:31","slug":"flex-living-y-futuro-de-espacios-flexibles","status":"publish","type":"post","link":"https:\/\/alphacontract.es\/en\/flex-living-y-futuro-de-espacios-flexibles\/","title":{"rendered":"Generar Marca en Proyectos de Living. Flex Living y el Futuro de los Espacios Flexibles"},"content":{"rendered":"

En el contexto actual, el desarrollo de espacios de Coliving ha ganado una relevancia significativa, impulsado por la necesidad de adaptar los modelos de vivienda a un p\u00fablico cada vez m\u00e1s din\u00e1mico.<\/p>\n

En una reciente charla que tuvo lugar el pasado jueves en Madrid titulada \u00abGenerar Marca en Proyectos de Living<\/em>\u00bb, varios expertos del sector aportaron puntos clave que iluminan el futuro del Flex Living y su impacto en la arquitectura y el urbanismo.<\/p>\n

Covadonga Sanz, Senior Director de Asset Management en Greystar, destac\u00f3 un aspecto crucial del modelo de Flex Living: el uso de suelo terciario y su desarrollo bajo licencias hoteleras. Esta estructura permite crear proyectos h\u00edbridos, donde las comodidades de un hogar se combinan con los servicios de un hotel. La marca Be Casa, desarrollada por Sanz junto a Momentum, es un claro ejemplo de esta nueva tipolog\u00eda habitacional, enfocada en ofrecer soluciones de vivienda flexibles en un entorno urbano en constante evoluci\u00f3n.<\/p>\n

Rodrigo Mart\u00ednez, Director del programa de IE Real Estate & Hospitality en The Borin Guest, subray\u00f3 una verdad clave en el desarrollo de productos inmobiliarios: \u201cUn buen producto sin un canal comercial no tiene \u00e9xito<\/em>\u201d. Esta frase destaca la importancia de no solo crear una infraestructura funcional, sino tambi\u00e9n garantizar que sea comercialmente viable y capaz de atraer a los usuarios adecuados.<\/p>\n<\/div>

<\/div>
\"Flexliving\"<\/a><\/span><\/div>

Un punto de vista esencial lo aport\u00f3 Cristina Singla, Co-fundadora y CEO de Netsense, quien hizo hincapi\u00e9 en la importancia de dotar a cada proyecto de personalidad. Este aspecto va m\u00e1s all\u00e1 del dise\u00f1o t\u00e9cnico y funcional; se trata de crear una identidad que resuene con los usuarios y convierta los espacios en lugares \u00fanicos y memorables. Como arquitectos, tenemos la responsabilidad de no solo dise\u00f1ar estructuras, sino de generar experiencias significativas a trav\u00e9s del espacio.<\/p>\n<\/div>

\n

\u201cEl Flex Living no solo es un desaf\u00edo para el dise\u00f1o arquitect\u00f3nico, sino una oportunidad para redefinir la forma en que habitamos las ciudades<\/em>.\u00bb
\n\u2014 Dalmary Rubio, Arquitecta Alpha Contract<\/p>\n<\/blockquote>\n<\/div>

<\/div>

El dise\u00f1o de interiores tambi\u00e9n juega un papel crucial en este proceso. Covadonga Sanz mencion\u00f3 que el trabajo colaborativo con interioristas en el proyecto de Be Casa fue clave para dotar de car\u00e1cter y estilo al espacio. El interiorismo no solo refleja la esencia de la marca, sino que tambi\u00e9n crea ambientes funcionales y atractivos para los habitantes.<\/p>\n

Finalmente, se hizo referencia a otros sectores como el de las oficinas, y en particular, al impacto que tuvo WeWork en la creaci\u00f3n de una comunidad global y en la reinvenci\u00f3n del concepto de espacio compartido. WeWork lleg\u00f3 a extender su modelo a espacios habitacionales con WeLive, demostrando c\u00f3mo la flexibilidad y el enfoque comunitario pueden aplicarse tambi\u00e9n en el \u00e1mbito residencial.<\/p>\n

Esta charla subray\u00f3 la necesidad de considerar una visi\u00f3n integral que abarque desde la normativa y la viabilidad comercial hasta el dise\u00f1o y la experiencia del usuario final.<\/p>\n

La colaboraci\u00f3n entre interioristas, promotores y arquitectos es fundamental para avanzar en la creaci\u00f3n de espacios habitacionales que respondan a las nuevas exigencias de una sociedad cada vez m\u00e1s m\u00f3vil y demandante.<\/p>\n

El FLEXLIVING no solo transforma la manera en que dise\u00f1amos y concebimos los proyectos habitacionales, sino que tambi\u00e9n redefine nuestra relaci\u00f3n con el espacio urbano, el espacio laboral\u2026 ofreciendo soluciones habitacionales m\u00e1s din\u00e1micas, personalizadas y sostenibles para una sociedad en constante movimiento.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":8740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[360],"tags":[164,225,226],"class_list":["post-8736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flex-living","tag-residencias","tag-flexliving","tag-marca"],"acf":[],"yoast_head":"\nFlex Living: La revoluci\u00f3n en dise\u00f1o de interiores | Alpha Contract<\/title>\n<meta name=\"description\" content=\"Analizamos el impacto del Flex Living en el dise\u00f1o, la arquitectura y el urbanismo, y c\u00f3mo est\u00e1 transformando los espacios habitacionales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alphacontract.es\/en\/flex-living-y-futuro-de-espacios-flexibles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flex Living: La revoluci\u00f3n en dise\u00f1o de interiores | Alpha Contract\" \/>\n<meta property=\"og:description\" content=\"Analizamos el impacto del Flex Living en el dise\u00f1o, la arquitectura y el urbanismo, y c\u00f3mo est\u00e1 transformando los espacios habitacionales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alphacontract.es\/en\/flex-living-y-futuro-de-espacios-flexibles\/\" \/>\n<meta property=\"og:site_name\" content=\"Alpha Contract\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-22T19:38:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T14:32:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alphacontract.es\/wp-content\/uploads\/2024\/09\/DALL\u00b7E-2024-09-22-21.40.21-A-modern-residential-living-space-that-embodies-Flex-Living-and-the-Future-of-Flexible-Spaces.-The-design-features-a-blend-of-cozy-relaxation-areas-.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Alpha Contract\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alpha Contract\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alphacontract.es\\\/en\\\/flex-living-y-futuro-de-espacios-flexibles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alphacontract.es\\\/en\\\/flex-living-y-futuro-de-espacios-flexibles\\\/\"},\"author\":{\"name\":\"Alpha Contract\",\"@id\":\"https:\\\/\\\/alphacontract.es\\\/en\\\/#\\\/schema\\\/person\\\/e0ac4cf0775a68188231f829ea0926fd\"},\"headline\":\"Generar Marca en Proyectos de Living. 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